The man behind the company
Gabriel takes the lead at the 25-strong Purpil Research, backed by 13 years of market research experience in both local and multi-country project management and planning. Despite his keen understanding in both fields, Gabriel prefers to focus his expertise on the local segment.
Prior to joining IPSOS, Gabriel was with the field operations team at Research International dealing in both qualitative and quantitative research. After Research International’s merger with TNS Global, he streamlined his area of expertise to qualitative research.
Gabriel shares his motivations, “Qualitative research garners fast results. And more importantly, I get to see both clients and respondents smile. And that ultimately makes my day.”
It is perhaps with this mantra that Gabriel is often referred to as “Mr Resourceful” in his operational skills. He is known for putting his clients’ mind at ease by delivering a highly results-oriented operations management plan.
Today, with over a decade of experience under his belt, Gabriel has established a large network of recruiters, freelancers, and suppliers in the field. Outspoken, firm (sometimes loud) and efficient are some of the words used by fieldwork partners and suppliers to describe Gabriel.
The company behind the man
Purpil Research was inspired by a unique twist to the colour purple. The colour of good judgment and royalty, Gabriel believes it signifies the work ethics of his staff along with the warm hospitality that awaits all of his guests.
Embodying the friendly approach of the company in its cursive fonts and the delivery of strong results in its bold fonts, the company’s logo design reveals the “arch” in the word research, signifying the supporting framework that binds the unique working experience at Purpil Research.