Purpil Research

your One-stop service

At Purpil Research, we are in the business of gaining insights. Specialising in qualitative market research, it is our expertise to gather thoughts, opinions and underlying motivations. And one of the ways we do this successfully is to make sure you feel at home, with us. So sit back, get comfortable and discover the Purpil difference.

delivering results
wherever you are

Focus group discussion of the live video transmissions that’s well equipped with FocusVision™ will be delivered at the comfort of your home and  wherever you are.

Who we are

Gabriel takes the lead at the 25-strong Purpil Research, backed by 20 years of market research experience in both local and multi-country project management and planning. Despite his keen understanding in both fields, Gabriel prefers to focus his expertise on the local segment.


Prior to joining IPSOS, Gabriel was with the field operations team at Research International dealing in both qualitative and quantitative research. After Research International’s merger with TNS Global, he streamlined his area of expertise to qualitative research.


Gabriel shares his motivations, “Qualitative research garners fast results. And more importantly, I get to see both clients and respondents smile. And that ultimately makes my day.”


It is perhaps with this mantra that Gabriel is often referred to as “Mr Resourceful” in his operational skills. He is known for putting his clients’ mind at ease by delivering a highly results-oriented operations management plan.


Today, with over a decade of experience under his belt, Gabriel has established a large network of recruiters, freelancers, and suppliers in the field. Outspoken, firm (sometimes loud) and efficient are some of the words used by fieldwork partners and suppliers to describe Gabriel.


Follow Gabriel on LinkedIn.

Purpil Research was inspired by a unique twist to the colour purple. The colour of good judgment and royalty, Gabriel believes it signifies the work ethics of his staff along with the warm hospitality that awaits all of his guests.


Embodying the friendly approach of the company in its cursive fonts and the delivery of strong results in its bold fonts, the company’s logo design reveals the “arch” in the word research, signifying the supporting framework that binds the unique working experience at Purpil Research.

What We Offer
– our services –

  • Project Management
    • Client Servicing
    • Methodology Consultancy
  • Focus Group Discussion
  • Central Location Test
  • Street Intercept Immersion
  • Ethnography
  • Mystery Shopper
  • Business to Business
  • Freelance Moderators
  • Respondent Recruitment
  • Transcribing and Note-taking

Receive a free video recording of focus group discussions, ethnography, and central location tests conducted online.

Purpil Research believes in collaborative work where other market research agencies can become our allies. With in-depth knowledge of the industry, we can act as reliable support services in respondent recruitment or provide a neutral facility for focus discussion groups. Rest assured that there are no conflicts of interest or confidentiality issues in using our services or facilities.

To date, Purpil Research has served a wide range of clientele, including those in the following segments:


  • High net worth respondents
  • Telecommunications
  • Statutory Boards
  • Education
  • Finance
  • FMCG


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